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How to create your information architecture

After you’ve gathered all of your branding content, it’s time for you to make some big decisions. Ready?

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Gamification is exploding

Gamification is one of the most popular, name-dropped buzzwords among marketers today. By definition, the concept is simple- by applying game mechanics to something (program, campaign etc.), you can promote users to take desired behaviours or actions. Game mechanics can come in many forms but usually involve fostering competition, rewarding users for reaching goals, adding narrative or managing user progress on leader-boards.

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